…one of our core philosophies.
And while we’re confident our 30 years of experience and industry knowledge will knock your socks off, more often than not, going with your gut only gets you so far. 

Our products pass through focus groups, digital surveys and then small batch testing with our Direct Marketing partners in the US, UK and Australia.

Hot products that pass our tests are then identified for a full roll out in Direct Marketing channels.

To do well, our products must be proven winners in retail-ready packaging. Each level of testing curates our offering down to a select batch of strong performers that will translate into solid sales across traditional retail channels.

We call upon focus groups and pre-existing data on proven products to help you gain a clear insight into how you can achieve the best outcomes.